Final Video

10. Aleksandra Dugic, Emily Cannon, Mostafa Rahman from 283goswell on Vimeo.

Goodbye!

LAST EVER BLOG! GOODBYE!

GOODBYE BLOGGER 2012 @)!£

I would like to thank the media department who have helped me throughout both AS and A2 year with my video and the technical support whilst production and editing as this will have not been possible without them. A shout out to Mary, Micky, Tony and Dan who have been a key to everyones success this year with our music videos.

Final Progress Review

FINAL SKILLS AUDIT by AleksssD on GoAnimate

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Final Progress Review Blog

I think I have blogged an average amount this year, quite minimal. Even though in the beginning of the year I was keeping up to date and in the research stage and the planning the schedule etc. As the Evaluation time came of the year, I have slacked quite a bit which has affected the total number of blogs I have now but the filming and the editing I have been heavily been involved and put a lot of hand whist doing and this contribution should be credited as we have received many good reviews about the editing and construction of our music video.

Evaluation Q4

After the green on screen viewing, we received a lot of feedback from the students who had viewed the video along with all the other media music video's.

The most common thing everyone commented was that the cigarette was in the artists hand in every single scene. In my opinion, I totally agree with the audience and I'd do something different or limit the amount of times she holds the cigarette. Even though we picked the cigarette to be cool and rebellious if I can go back and record the music video again, I'd use more props for the artist, instead of the cigarette and maybe add more characters as some other audience members have mentioned.

Down below are the following comments and mentions we had received after the music video viewing;

Evaluation Q3

Evaluation Q2

Evaluation Q1

Evaluation: Question four

From our visit to Screen on the Green I have learnt several interesting things from gaining feedback from fellow students after the viewing. Nearly everyone asked pointed out that the smoking was obviously seen as rebellious and cool thing to do but felt that in my music video the artist smokes too much. In my opinion, I agree because in nearly every shot the artist is either smoking a cigarette or has one in her hand which takes away from the cigarette being seen a symbol of cool as can become slightly repetitive and therefore boring.

This is something that I would definitely improve on as I have noticed what this aswell.  However, the fact that the cigarette is symbolic of this is good as that the in the brand image we wanted to create for our artist, however if I could improve, I would make the cigarette a prop and not such a big part of the music video as it can draw attention away from the artist herself. 

Below are some videos of audience feedback I recorded that stood out to me the most as nearly all exactly say that the smoking is too much and voice their own view on the matter.

What has being said from the audience ties in with the reaction my music video got in the cinema screening; people were surprised when they first saw a cigarette and then awed that a cigarette was used throughout the rest of the music video.

People also commented on my use of base track, most mentioned was for the chorus, they liked how the camera and editing matched the beat and pace of the song, along with the artists movement e.g. miming gunshots. They said that it made the music video overall more entertaining a the artist was putttng on a performance and being energetic which made it more enjoyable for the viewers.

Evaluation: Question three

GOODBYE, FAREWELL....

Final blogging review

Final review on my blogging and the skills i've developed

I think my a2 blog contains a lot more use of technology and detail than my as blog. I've used Vblogs, youtube, photobucket, go animate, i movie and prezi as technologies.

One thing i am not happy about is the fact that my blogs weren't constant, i didnt post a regular stream of blogs and therefore didn't blog about all the research that way being done, which will be a disadvantage for me when it comes to marking. Given the opportunity i would go back and make sure all of my blogs were done on time, regularly and to the best of my ability.

Evaluation Question 4

What have you learned from your audience feedback?

Examples of Feedback

My conclusion

Evaluation Question 3

How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation question 2

How effective is the combination of your main product and ancillary texts?

There are very clear visual links between the video and the ancillary products.

There are similarities in the following:

-Hair style

-Same style of clothing

-Props, sunglasses

-Same album and artist name on all products

-The same genre conventions are apparent

-The same camera work, lots of close ups
-The use of the same font throughout all products

Evaluation: Question two

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Finished ancillary products

    My Ancillary Products

                                                                This is my album cover

This is my inside panels

This is my advertisement

Evaluation: Question one

Progress Review Blog

Planning Ancillary products: Progress review blog

Progress Review Blog

To review up until now I have been consist with my work and been meeting deadlines regarding the digipak and advertisement as well as the editing. However I haven't blogged as much and this was my previous target and I haven't reached it but in my evaluation I will try and make it as detailed and explain all the questions as hard as I can so my marks on the blogs can increase.

Completed Advertisement

I have finally completed the advertisement for my artists album " Tell it like it is". I have continuously used the same font of 'Raja Drama' as well as the font colour of white throughout my digipak and advertisement this makes my products look more professional as I have linked small things such as fonts and colour to make it look nice and presentable. The image however is different as I've chosen for a new look on a grey background similar to the inside of my digipak. I have also used the continuos theme of the rayban sunglasses throughout the music video and advertisement as this may help the audience recognise the new artist through the music video, as well as the large image of Alex may ring bells in audiences mind when they see this advertisement. I have included the social networking sites of Facebook and Twitter as my artist continuously writes stuff about her fans and keeps them up to date with the dates of her tours etc. The only thing my teacher mentioned I should change is the order of my text, this was not symmetrical and all over the place, so I made it come to the centre and it looks more organised and eye catching. I also put my album cover in the advertisement as my artists face is still not popular, so by putting the digipak cover it will remind the audience who this artist is. Lastly I have mentioned the reviews of two big music organisations MTV and NME. They are two big companies who people want excellent reviews from and here you can see my artist has received 4stars which is pretty good for an upcoming artist.

Completed Product of Digipak

After my teacher saw my digipak mock up she gave me a few ideas on how to improve it slightly. The last minute changes I felt necessary were to:

•  Put the music label on the spine of the digipak
•  Inserted the copyright logo
•  Mention the artist website at the back of the digipak where the track listing is
•  Lastly I moved the text slightly to the left away from the spine so it stands out more
•  I did also move a few things around which is not that visible

I didn't really have to make any changes apart from the copyright logo, but I just wanted to put my full ability into the digipak so it looks as good as my music video. The front  cover of my digipak is taken from my music video shots as I feel it was more appropriate than the one I had before with the cigarette in her mouth. Now when people look at it, it will appeal to a larger audience from young to old not just smokers and adults as now children may even be interested as parents will allow their children to buy this digipak. The track listing (middle) and the left panel I didn't really have to change as it was my own              idea which everyone thought was unique and that picture was actually taken in the shooting of Kings Cross while filming the music video and this actually came very handy which is a very big positive. 

For the inside of my digipak I had to completely change the entire thing, as the pictures I had used did not go with the front at all. However I did follow conventions of Olly Murs' digipak of the text written on the right and left pannel, I did this as it really appealed to me whilst looking inside and it is something different and not used by many artists.

Planning Ancillary products: Completed Advertisement mockup

This is my completed advertisement mockup for my artists brand new album 'Tell it like it is'. I decided to use a new image for my advertisement but still stick with the reoccuring theme of rayban sunglasses as I did for my digipak and the actual music video, as well as the artists image and style.  The font and colour of the writing is white and exactly the same as the font used for the digipak, this is because too many different colours would not have looked good with my digipak so I stuck to white colours and decided to do the same for my advertisement; it looks more simple and professional that way. As with many poster and magazine advertisements, the artists twitter, facebook and official website are promoted. The writing is short and simple so that way it is memorable; if the audience are intrigued by the advertisement and artist there is information available for where they can find out more about the artist and their music on their website and social media.  There is also two small reviews by professional and well known music brands that review the artists album and give it stars out of five.

The writing and additional logo pictures all blend around the image of the artist Aleks. that way it does not draw attention away from the actual artist but is still eye catching and readable.

There is also a large image of what the actual album looks like; this subconsciously lets the audience remember what the album looks like when they go buy it on itunes or in stores.

Advertisement of Artist Mockup

Complete Digipack mock up

Planning Ancillary products: Inspiration from excisting Ancillary products

An acillary product that mainly inspired my digipak is Katy B's album 'On a mission' and the music video for her song 'Lights On'. The reason why is because her album cover is almost exactly the same as the outfit, hairstyle and makeup are all the same except her tanktop is a different colour. Also, in that scene of her music video the same colour scheme that is used for her album is used in the music video; colours like purple and blue as they are used in the special effects of the lighting.

The reason I took inspiration from this digipak is because I planned on using some pictures taken from filming that is used in the music video. When we filmed at Kings Cross and Angel I plan to use those pictures for my digipak so it would act as a still shot of one of the scenes from the music video. I wanted my digipak to reflect my music video and not have it contrast by using different colour schemes and types of outfits for my digipak so I stuck to similar things. 

This outfit is similar to the one used in the digipak

Along with hair 

Makeup and accessory choice 

The pose is similar to the one on the digipak cover 

Planning Ancillary products: Short list of fonts, colours, layout and design ideas

Some potential Fonts that I considered using for my digipak are:

• Raja Drama 
• Meiryo
• Sierra Madre 
• Gulim 
• Lucida Grande

In the end I have decided that the font I am going to use for my digipak will be Raja Drama. This font will be used consistently throughout my digipak, mostly for the artists name and the albums name. However, for the special thanks and spine I am going to use smaller, clearer writing so that the small print can be read but the two fonts will be consistent with each other. 

Colours I considered using in my digipak are: 

• White
• Black

Also, for my colour scheme I have decided to keep it fairly simple and in the end decided just to use the colour white for my writing as the pictures that are going to be used in my digipak are already quite strong and colourful so any bright colour such as red or yellow would not stand out against the pictures so I have opted to use white as it is a neutral colour that will not contrast with my pictures. 

The layout of my digipak will be of a 2 panel CD digipak. The first two panels will act as the front and the other two as the back cover as I wanted to have a fairly simple CD design.

I am going to be using pictures that we had taken when we were filming and also grab some screenshots of the artist from the music video as the shots were very clear, in focus and have great potential for use in the digipak. My design is going to be sticking to 3 particular outfits the artist wore in the music video that all compliment each other and would not contrast too harshly if I was to use them in my digipak.  These pictures will be from our days of filming at Kings Cross, Angel, Camden and Banksy Tunnel.

Ancillary Planning: Short list of fonts, colours, layouts and design ideas;

Fonts

• Bold fonts
• Raja Drama for my Titles 
• Keeping it consistent

Colours

• Plain and simple
• Maybe use Black or White for titles and artist names
• Use original colours from images
• Keeping it natural
• No artificial colours 
• No more than 3 colours

Layout

• Using the guide of a digipak follow the 3 panel design template

Design ideas

Use a picture from the original music video and use the nice images from kings cross shooting.

Planning Ancillary products: Completed final mockup of Digipak

This is my completed mock up of my digipak for the artist 'ALEKS'. I took into account Mary's previous feedback and put the artists name and album name on the spine and added in the record label and companies logo on the back of the digipak, along with the small print that is typically found on the back cover of a CD. This has made my CD overall look a lot more professional and realistic just by adding in the small touches that Mary recommended. The inside of the digipak I have decided to keep simple, there is an image of the artist and then the CD panel is darker but opaque so you can see an image of the artist where the CD would go. Overall, I am pleased with the overall outcome of my digipak.