Evaluation: Question four

From our visit to Screen on the Green I have learnt several interesting things from gaining feedback from fellow students after the viewing. Nearly everyone asked pointed out that the smoking was obviously seen as rebellious and cool thing to do but felt that in my music video the artist smokes too much. In my opinion, I agree because in nearly every shot the artist is either smoking a cigarette or has one in her hand which takes away from the cigarette being seen a symbol of cool as can become slightly repetitive and therefore boring.

This is something that I would definitely improve on as I have noticed what this aswell.  However, the fact that the cigarette is symbolic of this is good as that the in the brand image we wanted to create for our artist, however if I could improve, I would make the cigarette a prop and not such a big part of the music video as it can draw attention away from the artist herself. 

Below are some videos of audience feedback I recorded that stood out to me the most as nearly all exactly say that the smoking is too much and voice their own view on the matter.

What has being said from the audience ties in with the reaction my music video got in the cinema screening; people were surprised when they first saw a cigarette and then awed that a cigarette was used throughout the rest of the music video.

People also commented on my use of base track, most mentioned was for the chorus, they liked how the camera and editing matched the beat and pace of the song, along with the artists movement e.g. miming gunshots. They said that it made the music video overall more entertaining a the artist was putttng on a performance and being energetic which made it more enjoyable for the viewers.