Andrew Goodwin expresses
that pop videos nowadays have no traditional narrative analysis. He thinks the
reason for this is that music video directors approach narrative from a
different angle to novels and films. He thinks that Pop videos are built around
songs (often songs do not have traditional narrative structure)
Repetition is also
something that is often seen in modern Pop videos. It means that the audience
would become familiar with the genre and have certain expectations, and as the
video will be played on TV, the song will also be played on the radio and the
video act as an advertisement to buy the CD.
The visualisation of a
song in videos may go beyond the original meaning because sometimes the video
provides a visual pleasure that makes the viewers want to watch it repetitively
and therefore it promotes the song.
There are 3 types of
relations between songs and videos
· Illustration : where the video tells
the story of the lyrics
For example Lady Gaga's 'Paparazzi' music video
· Amplification: When the video
introduces new meanings that do not contradict with the lyrics but add layers
of meaning.
A music video example is Adele's 'Chasing Pavements'
The lyrical meaning of
the song is Adele's own personal memory of when she broke up with her boyfriend
after he had cheated on her and I think that this video
suits the amplification idea because the video has a very unique story line and
choreography which centres around a car crash in Hyde Park .
I think that the video gives a literal meaning to "Chasing Pavements"
An example of this is Lady Gaga's 'Alejandro' video
- Disjuncture: This is where the is little connection between the lyric and video or where the video contradicts the lyrics.
Alejandro is a key example of Disjuncture as there is no connection to the lyrics with the music video. The meaning of the song is ignored and there is little to no connection between the lyrics and the music video itself.
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