This music video is an example of amplification as it adds a new meaning to the lyrics. An example of this is 'But friends keep telling you what he did last night, how many girls he kissed how many he liked' but instead of having the male character do what the lyrics say (Illustration) it instead shows him robbing a convenience store whilst referring back to shots of the artist singing; almost as if she is looking into the shot and telling us what he is doing which I find to be very effective as it gives the impression that the artist is looking back at what happened which led up to the climax of the song and music video (the artist has left her boyfriend because of his actions)
The pace and mood of the song is quite slow and dark and the music video matches this very well as it has lots of shots of the artist in a dark room and the music video itself has alot of natural light as I think its trying to represent the Artists life and relationship with her boyfriend which is real; representation of the ups and downs of their relationship is reflected through the light which is either really dark (bad) or very light and natural (good and pure). Using spotlights and unnatural light would take away from the grittiness and reality of the music video.
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