This is the mood board we made for our song 'Paperplanes' by M.I.A. It shows the vision that we have for our music video which is lots of colour and bright vibrant things. The motif for our music video will be paper planes, and we were thinking we could start of the music video with plain white paper planes and then progress to different and more brightly coloured paper planes as the song progresses, we might do the same with mise en scene, especially makeup (lipstick colour). The background will have lots of natural light aswell and then by the end of the music video will have steadily progressed to a colourful finish.
Our target audience will be quite young so ages range from 16-25 due to the fashion choice and song itself we couldn't see anyone over the age of 25 watching our music video. Also, the fashion will be quite hipster and modern, following current trends as we want our music video to be very modern and urban; the costume will be similar to what you would see a middle class teenager living in the city would wear on a regular basis.
We will attempt to target our core audience by filming in locations that the typical teenager is familiar with such as Brick Lane, Skateparks and in the city in general which will give the music video a very realistic setting.
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