Digipak mock up research

Further research 

Although Mary pointed out  that to do a colourful video and then a not colourful Digipak is unusual, I looked at Rita Oras album cover and found she did the same thing. Although the music video was very colourful, as are most her music videos, the album cover colour scheme is black white and red. I also found that the main image on the album cover seems to be a still from the same shoot as her video 'hot right now' which is her biggest song on the album. I noticed her make-up, hair and jewellery were exactly the same in both images.

This is the image used on the album cover

These two are from the official music video, as you can see the make up, hair and jewellery are the same. The jewellery on her hand is especially notable.

These are images from a behind the scenes video for this music video. We get a better look at her make up and hair.