Researching Ancillary products: Analysis of three digipaks

Tinie Tempah - Discovery

Straight away you can tell that this is hip hop music. The colour scheme he uses which are fairly dark colours with black and purples along with his black baseball jacket and sunglasses have connotations to rap music. 

The artists name and the album name are written with the same font and the connotations of the album name 'Disc-overy' is a pun and corresponds with the background image of stars in space.  

 The cover also features an image of the new york skyline which represents the origins of rap music and also that it is urban music. The back cover of the album features the thetrack list along with the copyright information and the record label (Parlophone). It features the running theme of the stars in space and the triangular lights similar to the front cover.

The genre is Hip/Hop/Dance music.

Marina & the diamonds - Family Jewels

This cover is like the typical album cover layout, with the two different images of the artist on the front and back cover. The front cover of the digipack is a close up of Marina's face with her long hair flowing on the floor; portraying a very glamorous image of herself. The use of photoshop, especially the posterising effect, is interesting as it gives the cover a vintage feel, along with the old style wallpaper in the background which differs to the white background on the back cover but a similar image is also shown. The fonts that are used for this digipack also gives off the vintage feeling, using a "handwritten" style font and the way they have located the title of the album and the name of the artist is very eye catching on the front cover. It is very effective how the track list meshes into how the artists hair is arranged, making it seem like the writing is supposed to naturally be positioned there.

The genre is indie/pop this can be classified due to the vintage feeling of the album, and also the use of styling of the photograph.

Calvin Harris - Family Jewels 

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This cover is mostly typical of the usual album layouts, however, instead of having two different images of the artist on the front and back cover, it has the same image of the artist on the front and the back of the album cover. The front cover image is more closeup and zoomed in on whilst the back cover image is more of a distance/long camera shot. There hasn't being a very obvious use of photoshop; the images are natural and look unedited rather then using the typical blurring, colour effects and special effects it has kept the front and back covers very natural looking which ties into the artists music type. The fonts that are also used for this digipak are very simple, only one font is used, which is, white throughout the whole digipak. It is very effective how all the colours in the digipark match the colours of the actual image, which means everything blends really well and nothing contrasts too much or dramatically.

The genre is House/Electro pop, which does not really match the digipak but the artist himself it does so it is still effective.

These three digipaks relate to my artist because the genre of music is quite similar to mine so the target audience would also be similar; they are not fixated on one genre alone and these three digipaks fall into the category of more than one genre; predominantly House/Dance and alternative, which is the music genre of our artist.