What is a digipak:
A digipak is a modern approach to CD packaging that is usually made of cardboard, it is used to provide the target audience with a lot more information about the artist to give them some kind of insight into their lives making a stronger connection between the artist and the audience, this is really important because you need to let the audience know that you care about them otherwise they will not feel the need to but the artists album.
What should a digipak look like:
it is important that we use a minimum of 4 panels when creating our digipak because it is important that we have enough room to get all of the information that we can on all of the different panels, the front cover is the most important because we need to inform the audience of who our new artist is, the artist name is also really important because if the audience don't know the name of the artist then it will be impossible fr them to buy the album.
What should be included in the digipak:
- Name of artist
- Name of album
- Track listings for the album
- Production information (Copyright and Company details)
- A few thank yous
- Collage of the artist during filming
- Snippets of lyrics from the song
- Behind the scene information
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