Carol Vernallis theroy on music videos

      Vernallis's theory centers around four key concepts that all relate to the way a music video is 

      constructed, they are:

• Narrative
• Editing
• Camera movement and framing
• Diegesis

     Narrative

• The video may pose questions that it doesn't actually answer
• There may not always be a clear resolution at the end
• The video is a visual response to the music
• The videos structure may appear disjointed
• There is not necessarily a balance between narrative and performance

     Editing

• Editing may match the musical phrases or the beat
• Edits may be foregrounded 
• The clear convention of music editing, breaking the rules of continuity editing

     For example:

• Breaks of 30 and 180 degree rules
• Cutting within the lyrics
• Cutting against the music
• Extreme changes in pace
• Graphic matches

     You may not see:

• Even pace throughout
• Smooth transactions
• Matches on action

     

     Camera movement and framing

• Extreme shots are common
• The camera may move in time to the music
• The master shot, and close ups are used frequently

    

     Diegesis

• The diegesis may be revealed slowly
• Character or object movements may move to the music
• Some frames may be more important than others
• Repetition is frequent