Here is a detailed idea of who our target audience will be, what kind of things they are into, what they do in their spare time and just generally what brands and types of clothes and music and products they are into. We have chosen to make our audience profile be based on a female audience because we feel our music video and the artist will appeal mostly to the female genre. Males will also find this type of music and artist appealing as we plan to apply Laura Mulvey's theory on dismemberment and the male gaze in our music video.
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